The web continues to overturn every aspect of the way that companies do business and corporate blogging is the latest revolution. Like other Internet technologies blogging is democratic: any company of any size in any industry can take part and build a successful reputation.
We can offer a full consultancy package which will train you in how to be successful in using blogging as advertising, how to track the success of your on-line marketing and how to set up zero-cost revenue streams. We can also create a corporate blog for you which incorporates marketing analytics and new revenue streams.
We will show you how you can use and administer this new technology, whether or not you have an in-company IT department.
See our poster on corporate blogging
"The whole game is changing. The traditional paradigm is that marketers are predators who line 100 ducks on a fence and hope they have enough marketing power to shoot down 1.5 of them. Smart companies are trying to take them off the fence and catalyse and cultivate a community with that group, inviting (community members) into a dialogue without being (intrusive). One way to have access to the market is to build it around you. It's all about access, insight, and influence."
----Chris Kenton, senior vice president of the CMO Council
Contact: James Shuttleworth